Without a paywall

On this page, you'll find free resources to help you develop a marketing strategy for your organization. No email signup required. No PDFs to download. We believe this knowledge should be accessible to every entrepreneur. And if you'd like an experienced marketer to help you put it into practice, just get in touch.

ABOUT THE AUTHOR
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A 3-Step Framework for Building an Effective Marketing Strategy for Any Organization, Regardless of Industry or Market.

STP Define your audience and identify the positioning that will help you outperform the competition.
Personas Understand your audience and learn how to communicate with them effectively.
Bullseye Identify the marketing channels that generate 80% of your results with just 20% resources.
Three simple steps to improve your marketing and sales performance by at least 30%.

By working with us, you're directly supporting startups in Pomerania.

Startup Harbour is a grassroots initiative dedicated to supporting founders at the very beginning of their entrepreneurial journey. All of our events, workshops, and mentoring sessions are offered free of charge.

We can only continue this work thanks to the support of our partners and the revenue generated through our commercial services.

01

Why is positioning important in marketing?

Well-defined positioning makes life much easier for your marketing team, from lead generation to sales. It gives both teams a shared language and a clear value proposition, ensuring that by the time prospects reach their first sales conversation, they already understand what you do and why working with you is valuable.

Research by McKinsey suggests that companies with a consistently communicated value proposition can achieve 20–30% higher revenue growth than their competitors.

Smart automation
Companies that build detailed buyer personas can achieve 2–5× higher email marketing performance, with significantly higher open rates and click-through rates (CTR).
Higher-quality leads for your sales team – A clearly defined Ideal Customer Profile (ICP) helps you focus your marketing efforts on prospects with the highest potential to become customers.
Marketing and sales alignment. A well-defined ICP enables both teams to evaluate and qualify prospects based on a shared set of criteria, resulting in better collaboration and higher conversion rates.
Companies with well-defined buyer personas are 2.2× more likely to exceed their lead generation goals.(Source: Cintell)
02

Workshopr: ICP + BP

A well-executed ICP and Buyer Persona workshop is the fastest way to improve your marketing and sales performance.

WORKSHOP TEMPLATE - PERSONAS
Focus your resources on the channels with the highest growth potential.
26% more efficient use of marketing budgets. (Source: Gartner)
Focus on what matters most. Organizations that effectively allocate resources to their highest-impact initiatives achieve 30–40% higher overall returns. (Source: McKinsey)
Quickly identify the marketing channels that deliver the highest return on investment (ROI).
03

BULLSEYE – Based on the book Traction by Gabriel Weinberg.

The Bullseye Framework is about quickly identifying the channel with the highest growth potential and focusing the majority of your resources on it.

WORKSHOP TEMPLATE - BULLSEYE
04

The workshop is only the beginning. Real results come from the consistency and discipline behind the actions that follow.This means your marketing needs to serve two groups at the same time: customers who are ready to buy today and those who will make their decision in the coming months or even years.

We will help you build a marketing system and processes that address the needs of both groups, supporting your current sales efforts while creating the foundation for future growth and scaling your organization.

05

The cost of our collaboration always depends on the scope of work and the specific needs of your organization.We start every project by understanding your business context, which is why we conduct an analysis of your company, market, and competitors before the workshop. This stage starts from 1250 EUR.For organizations looking for deeper involvement in developing their marketing strategy, we recommend a Strategic Sprint—a month-long engagement that includes workshops, research, consultations, and the creation of a complete action plan. This level of collaboration starts from 9000 EUR.The Sprint gives you a strong foundation for building a scalable MARKETING SYSTEM.

References

What our clients have to say

Let's meet

Grzegorz Borowski

CEO, Infoshare
Workshops with Błażej bring a breath of fresh air, which is often exactly what established organizations like ours need. I would definitely recommend this form of collaboration. Thanks to the workshops, we discovered several valuable “quick wins” to optimize our marketing activities. Creativity is definitely one of his greatest strengths.

Łukasz Wybieralski

CEO, Remodevs
We have been working with Błażej for several years, and we have always been able to count on him. He brings a wealth of experience that has supported us both in the early stages of our journey and now, as our company continues to grow. He has a deep understanding of market realities, and his recommendations and insights have consistently been highly effective, helping us build a predictable business—even in a constantly changing environment.

Marcel Galan

CEO, MGMC Consulting, Zurich
Błażej has already helped dozens of our clients achieve positive marketing results. For us, as a company specializing in funding and grant advisory, this represents tremendous added value. I can confidently recommend working with Błażej.

Mariusz Tarnaski

CEO, CodoBee
I had the pleasure of working with Błażej. He was always well-prepared and willing to help. Błażej has a unique ability to see situations from the client’s perspective and truly understand the details of their business. This allowed him to consistently provide valuable ideas on how we could better support our clients in growing their companies. Thank you, Błażej, for all the inspiring conversations and meetings!

Daniel Mendieta

Co-Founder, Aadmi, Boston
Working with Blazej was a true pleasure. He has exceptional empathy skills and puts in the hard work needed to understand the root cause of every challenge presented to him. I can honestly say that we believe his support helped accelerate our company’s growth by at least six months. I highly recommend working with him.

BŁAŻEJ DZIUK

Founder, Startup Harbour

Meet the person responsible for the workshops facilitation.

IMPORTANT: All workshops are delivered personally by our founder. We do not use freelancers or external consultants.

BIO

Marketer, salesperson, networker, and storyteller. Organizer of Startup Harbour conferences. Connecting the worlds of startups, business, and marketing.
20 years of experience in sales and marketing.
Co-fonder www.thechampions.app
Author www.kreatywnymarketing.com.pl
Founder of Startup Harbour
Hands-on experience across 7 diverse industries
Public speaker and business event creator.
7 startups
YT host - @StartupLive
University Lecturer
Member - Gdansk Bay Tech
Mission driven, trying my best kind of guy :)
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Our greatest success is leading the collaboration in a way that gives you and your team the confidence to operate independently.

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