Knowledge without a paywall

Here you'll find free resources to help you build a marketing strategy for your business. No email required, no PDF downloads. We believe every entrepreneur deserves access to this knowledge. And if you'd rather have an experienced person help you put it into practice, just get in touch.

Join a community of +1000 Founders!

Three steps to building an effective marketing strategy for any organization, regardless of its industry or market.

STP — The foundation of strategy: define your audience and the arguments that set you apart from competitors.
Buyer Personas — Understand your audience in detail and learn how to communicate with them.
Bullseye — Find the channels that deliver 80% of your results with 20% of your resources.
Three steps designed to improve the effectiveness of your marketing and sales activities by at least 30%.

When you work with us, you directly support early stage startups


‍‍
STARTUP HARBOUR is a grassroots initiative dedicated to helping founders at the beginning of their entrepreneurial journey.

All our community events, workshops, and consultations are free. We can only make them happen thanks to our partners and revenue from our commercial work.

01

Why does positioning matter in marketing?

Clear positioning makes life easier for both your marketing team and your sales team. It helps everyone communicate the same value proposition, so prospects already understand what you do and why they should work with
you.

According to McKinsey, companies that communicate a consistent value proposition can achieve 20–30% higher revenue growth than their competitors.

Smart automation
Companies with well-defined buyer personas achieve 2–5 times better email marketing performance in terms of open rates and click-through rates.
Better lead quality for sales — a clearly defined ICP focuses your efforts on high-potential customers.
Marketing and sales alignment — a shared ICP helps both teams qualify prospects consistently.
2.2 times more likely to exceed lead-generation goals (Cintell).
02

ICP + Buyer Persona Workshop

A well-run ICP and Buyer Persona workshop is one of the best things you can do today to improve your marketing and sales performance quickly.

Workshop Template — Buyer Personas
Focus resources on channels with the highest growth potential
26% more efficient marketing budget allocation (Gartner)
Focus on priorities — organizations that allocate resources effectively to high-potential activities achieve 30–40% higher overall returns (McKinsey)
Identify channels with the best ROI faster
03

BULLSEYE — Based on Gabriel Weinberg's book Traction

Bullseye is about finding the channel that delivers the most growth as quickly as possible and focusing most of your resources on it.

Workshop Template — Marketing Channels
04

The workshop is just the beginning. Real results come from consistent, coordinated execution.Marketing should serve customers ready to buy today while building relationships with those who may decide months from now.

We'll help you build marketing systems and processes that serve both groups — driving sales today and laying the groundwork for future growth.

05

For organizations seeking comprehensive strategic support, we recommend a month-long Strategy Sprint that includes workshops, research, consultations, and a complete action plan.

What our clients say

Grzegorz Borowski

CEO, Infoshare
‍
Workshops with Blazej bring a breath of fresh air, something even established organizations like ours need from time to time. I definitely recommend this way of working. The workshops helped us discover several valuable quick wins to optimize our marketing efforts. Creativity is undoubtedly his greatest strength.

Łukasz Wybieralski

CEO, Remodevs
We've been working with Blazej for several years and have always been able to count on him. His extensive experience helped us both at the very beginning and now as our company grows. He understands market realities exceptionally well, and his responses and suggestions have so far been 100% effective, helping us run a predictable business even amid rapid change.

Mariusz Tarnaski

CEO, CodoBee
I had the pleasure of working with Blazej. He was always extremely well prepared and happy to help. He has a unique ability to see situations from the customer's perspective and understand the details of their business. As a result, he always had excellent ideas for how we could help our clients grow. Thank you, Blazej, for our inspiring meetings!

Daniel Mendieta

Co-Founder, Aadmi, Boston
Working with Blazej was a true pleasure. He has exceptional empathy skills and puts in the hard work needed to understand the root cause of every challenge presented to him. I can honestly say that we believe his support helped accelerate our company’s growth by at least six months. I highly recommend working with him.

BŁAŻEJ DZIUK

Founder, Startup Harbour

Meet the person leading your workshops.

IMPORTANT: All workshops are delivered personally by our founder. We don't outsource them to freelancers or external consultants.‍

BIO

Marketer, salesperson, networker, and storyteller. Organizer of Startup Harbour conferences, connecting startups, business, and marketing.
20 years of experience in sales and marketing
Co-founder of www.thechampions.app
Creator of www.kreatywnymarketing.com.pl
Founder of Startup Harbour
Experience across 7 industries
Public speaker and business event organizer
Advisor to 7 startups
Host of the Startup Live YouTube channel
University lecturer
Member of Gdansk Bay Tech
Driven by purpose
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